Contemporary museum and its role in society

First topic of cultural Congress Altai Krai "Personality in Modern Culture: spiritual crisis and the development of "significant and relevant to modern society. In solving the problem, special place belongs to the museums. Statutes of the International Council of Museums (IKOM) defines a museum as "a non-profit, permanent establishment, in the service of society and its development, open to the public, engaged in the acquisition, storage, research, propaganda and exhibiting material evidence of the person, its environment in order to study, образования, as well as meet the spiritual and cultural needs ".¹

In the late 90-ies of XX century in the decisive importance of museums have acquired the concept of "service to society" and "open to the public". Federal Law on "Museum Fund" also pays paramount availability of museum collections for the society. В этот период происходило новое понимание приоритетов музейной деятельности. Оказалось, что недостаточно руководствоваться только Уставом, where dry tongue are all major activities. Awareness of the new realities and place them in museums is reflected in the concept development work and mission of the museum. These were occupied by leading museum staff. This issue was discussed at the scientific-practical conference museum 2002 года, were dedicated to him several appearances. In the collection of reports published a short version of the concept, developed on the basis of the main provisions of the mission of the museum: "Development of the concept was associated with awareness of the need, во-первых, expand influence in society under prevailing market relations, во-вторых, excluding the most important components of modern social development - globalization and the information society ".

In these circumstances, the museum must prove competitiveness. This is possible with the introduction of modern management and marketing management, and also due to ongoing efforts to create a modern image, interesting for the public museum. A high level of implementation of museum programs and projects provided humanitarian and development of innovative information technology and. All together allows, implementing training and educational programs, "Contribute to the strengthening and development of the foundations of national consciousness, patriotism, healthy lifestyles and social adaptation of the population "², т.е. basic tasks of the mission of the museum. Special value and effectiveness of the activities of art museums is, that the basis of her - genuine monuments, works, which captures the image of the time and the creator.

С развитием информационного общества и виртуальных миров значение подлинного экспоната только возрастает, так как эмоциональная память завораживает, требует сотворчества, admits a subjective reflection.

Director of the State Hermitage, President of the Union of Russian Museums M.B. Piotrowski in many of his speeches emphasizes, museums that preserve the memory of generations, and that is the basis for samoindefikatsii nations and territories, education and self-esteem, formation of spiritual needs and requirements in this culture.³

In its activities, the museum focuses on these objectives. Мы стараемся во всех программах и проектах исходя из этих сверхзадач, опираться на ресурсы нашей коллекции, привлекать коллекции других музеев, в том числе главных музеев нашей страны. We are proud, that in the 2000s were able to make the hard years of the joint exhibition projects and publications with the State Tretyakov Gallery, The State Russian Museum, Museum of the History of Religion (St. Petersburg) and Museum-Reserve "the Moscow Kremlin". The plans of the next few years - the exhibition of the State Historical Museum and the State Hermitage.

This year, the exhibition of the museum is staying Tula Art Museum "Kulikovo Field", dedicated to the 610th anniversary of the Battle of Kulikovo. Works made in 60th years of the twentieth century, the People's Artist of Russia I.S. Glazunov. Экспозиция вызвала большой интерес как художественное явление и способствовала проведению значимых мероприятий по героической истории России с использованием материалов реконструкций вооружения и доспехов, theatrical excursions reading "Transdoniad" and showing films about and. Glazunov and Kulikovskoj cleats.

It is important not only to prepare and open the exhibition, but its potential fully. To this end, developed the program for promoting the exhibition and its work. Над этим работают сотрудники самого крупного подразделения в музее – научно-просветительского, в который входят выставочный отдел и отдел информационных технологий.

Exhibit Museum of policy formed taking into account the interests of different segments of the population. Constitute the basis of its exposition of the museum: Russian and Orthodox art, domestic art XX-XXI centuries, Art Altai, solo exhibitions of modern artists and folk art. In the last decade have become increasingly important, "leisure" exhibition. So not quite come to define the profile, but causes an increase in public interest, Exhibition. В 90-е годы это были Восковые фигуры на различную тематику, затем «Зоотеррариумы», «Океанариумы», кунсткамеры. In 2010 году экспонировалась выставка движущихся роботов «Восстание машин». These shows are touring the country and collect a lot of visitors. It is to them we ask for invitations and stand in a queue. С одной стороны, it is an indicator of priorities and public choice, and on the other - thanks to them people, not interested in art, come to the museum and visit other rooms, where enjoy the works, and sometimes become our regular visitors. Кроме того, organizers of these exhibitions is carried out massive, sometimes intrusive advertising campaign, и музей звучит в средствах массовой информации постоянно. Для приверженцев традиционного музея эти выставки кажутся неуместными и снижают образ музея, но для нас они важны не только в плане расширения аудитории, но и для выполнения плановых заданий, в том числе по доходам.

Но, конечно, our main task - show highly artistic works from the old Russian to contemporary art. In 2011 were organized two fundamentally important exhibitions: «Светлые лики» – из частной коллекции г. Риги и «Под счастливой звездой». Первая представляла иконопись и картины на религиозные темы, а вторая – искусство социалистического реализма из наших фондов. Многие современные исследователи считают, что главный вклад России в мировое искусство – это икона и соцреализм. Безусловно, эти экспозиции способствовали укреплению положительного имиджа музея, а это весьма важный фактор в повышении интереса населения к деятельности организации, к тем акциям и проектам, которые она предлагает.

Проектная деятельность в музеях начала развиваться в 2000-е годы. "The project is a reaction to changes in the culture of the environment ... project was to transform the way cultural, including museum, reality through the author's individuality ".⁴

The greatest public outcry caused by the project "Museum Night", addressed to the widest sections of the population. In 2011 year it was held for the sixth time, and each time the organization and conduct of the Museum Night require enormous effort by a team. Greatest achievement action - increasing popularity: в 2006 year visitors was more than 3 thousands, а 2010 - More 18 thousands. The second major achievement is, we have it carried out as a one-time event boundary. In spite of the centrifugal forces, Unity museums boundary, urban, private, school, departmental lasts six years! Was first published, and is now published annually a directory of all participants, partners, Sponsored. У всей рекламной продукции и единого билета – общий стиль, его по Интернету нам присылают из Франции так как наша «ночь» включена в общеевропейскую акцию.

Возникнув по инициативе нашего музея, «Музейная ночь», посвященная Международному дню музеев, стала краевой акцией, включенной в планы Управления по культуре и обязательной для проведения. Она известна и на российском уровне. На коллегии Министерства культуры был заслушан доклад о ней на уровне заместителя губернатора края. This project - a real image-event for museums and culture of Altai.

We attach great importance to social projects. Среди них значимым стал повторяющийся через два года Открытый фестиваль популярных тенденций молодежной культуры «Молодежная палитра».

Его продолжением стал проект «Мой мир». Combining many reputable organizations and many kinds of creativity, he was assigned to the formation of active life position and stimulate the creativity of young people with disabilities. Эти проекты были поддержаны Управлениями Алтайского края по культуре и по образованию, главным управлением «Главалтайсоцзащита», regional branch of the Russian political party "United Russia". The final exhibition visited Pavlovsk, Zarinsk and Bijsk. The participants, members of the organization "Overcoming", conducted workshops and master classes. This project is 2009 he won the competition for social projects in the field of youth policy, held control of the Altai Territory Education and Youth Affairs. For the project in 2009 were allocated to the regional target program "Youth of Altai". It is possible to organize the regional exhibition, which was attended by more 130 people from 23 organizations g. Barnaula e 10 areas of the region. The exhibition was held a concert and competition, followed by the awarding. Informational support to carry out "Altaytelekom" and the publishing house "Altaypress". In 2010 year project was carried out "not less than three recipes for beauty", organized jointly with the Center for Family and Children "Growing Together", Altai regional branch of the All-Russian public organization "Community and large Russian adoptive families", "A lot of kids - well!», Алтайским краевым благотворительным фондом «Елена».

Даже перечисление участников проектов позволяет понять, насколько широко подобные проекты вовлекают в музейную жизнь людей, organizations, Societies, authorities. This not only expands the range of visitors and makes diverse, socially oriented activities, but also forms an image of the museum, seeking to participate in solving the pressing problems of society.

Forms of work with the museum audience development and improvement, depending on the development of society, scientific research and development, queries society. Museum - structure, open society, and he had time to respond to requests, to remain in demand.

В 50-70-ые и даже ещё 80-ые годы самыми распространёнными формами работы с аудиторией были лекции и экскурсии.

Основная аудитория музеев – школьники и студенты. В программах обучения в школах, ВУЗах и профессионально-технических училищах раньше была эстетика, мировая художественная культура, краеведение. Это стимулировало посещение музеев с образовательной целью. In the 1990s and 2000s the situation changed, and become more in demand interactive forms with your audience - workshops, Young artist's workshop, meeting, holiday at the museum, concert, ball, competition, etc.. We are trying to develop and apply widely. Для самых маленьких посетителей и младших школьников почти всегда завершает просмотр произведений «Мастерская юного художника». Children with their parents willingly attend master classes in folk art and game programs "Golden Gate" and "Circle of Life" - on a national and Orthodox calendar holidays. It is implemented within the framework of family folklore-ethnographic subscription. Increasingly popular "Puppet School of Excellence" and a creative workshop "Self artist".

Love visiting students enjoy lessons with game, Songs programs and master classes. Especially memorable, when such sessions are conducted by the Department of Russian traditional culture in folk costumes. Typically, the number of participants in each class, tours, lecture does not exceed 25-30, even when they are carried out with the use of modern technical means in the virtual branch. Since its opening in 2007 , we widely use multimedia technology in the exhibition, educational activity. Only 2010 year has been developed 35 presentation and multimedia programs. Opening in 2007 single year in the province and the first in Siberia "Virtual Branch" greatly enriched media and library resources of the museum, shaped his image as a modern, advanced, coming up with the times. Availability of special equipment allowed on the basis of a virtual branch together with the Russian Museum and virtual branches other cities of Russia and abroad to conduct international virtual children's art competition. In 2010 year's competition, "We are going to the city", dedicated to the 280th anniversary of Barnaul, finished exhibition of children's works from Gomel (Belarusь), Kaunas (Lithuania), Sochi and Barnaul. The opening took place in conjunction with the Center for Belarusian and Lithuanian culture, was created video, which has been widely demonstrated in. This year, a similar competition runs from the center of Russian culture in Greece. За успешное осуществление международной деятельности сотрудники Виртуального филиала были отмечены Благодарственным письмом Русского музея.

In the practice of the museum includes contests are widely. They are loved by both children and adults. Often they are held together with the reactions of newspapers, very often - with the newspaper "Evening Barnaul". Results of the competition, coverage of the final events are published in the newspapers. Таким образом, educational, educational, aesthetic, leisure problems of scientific and educational activities are carried out through diverse forms of activity.

Their characteristics and effects, "Specificity of museum information, through which the museum is included in the educational process and implements its capabilities in training, воспитании и развитии посетителей связан прежде всего со свойствами музейных предметов и музейной среды».⁵

Самыми ценными и результативными являются культурно-просветительские мероприятия, осуществляемые в постоянных экспозициях и на выставках музея. Именно здесь, time-domain-spatial environment to broadcast museum spiritual, cultural experience, accumulated by mankind. To understand it, cognition and perception, как своего, разрабатываются программы по каждой экспозиции, ориентированные на различные возрастные группы.

1. «Сотрудничество: Museum - preschoolers'. Program outreach sessions "We are entering into the world of beauty", "Creations, Play, rest in the museum's dreamland!». All classes are interactive.

2. «Сотрудничество: Museum - School ". The program is updated quarterly. Includes themed tours, master classes, multimedia programs and interactive sessions, etc..

New and important to work with young students in 2011 year was the development and implementation of the regional program "aesthetic education of children and youth". It involves free access to museums and theaters and compensation cultural institutions from the regional budget. The program focuses on the organization of school groups from areas edge. Good to hear words of gratitude from the teachers and children from remote areas, sometimes for the first time to visit the museum. For them developed an extensive program and schedule. We offer a variety of topics: "Welcome to the Art", "Beauty darling" (crafts), "Secrets of museum paintings" (multimedia), "Stories about the pictures", interactive program "Living Antiquity", "Christmas fun" and "Green yuletide", "Icon painting heritage of Altai", etc. Classes and excursions, exhibitions and workshops students choose themselves.

With the main program of the museum, exhibitions and news can be found on the official website of the museum http://muzei.ab.ru. Since this year is an electronic application form visit the museum and its activities.

Exercising a public function preservation of cultural heritage, acquisition of modern collections and their study, museum staff sees its main task is not only, to convey a unique collection of descendants, but also make them useful to society today. This purpose is subject to all variety of subjects and forms of activity of the museum, creative energy and inspiration employees.

Примечания

1. Shlyakhtina LI, Fokin SV. Fundamentals of museology. – СПб, 2000, с. 129.

2. Krasnotsvetova-Totskaya LG. On the design and development of the basic concepts GHMAK. First line art Snitkovsky reading. – Барнаул, 2005, str.31.

3. Piotrowski MB. Modernisation of museums in the XXI century.: Modern approaches. Overview E. Medvedeva // Museum, 2009, № 1, с. 27.

4. Sokolov K.. Recipe of the new museum // Museum, 2010, № 5, с. 24.

5. Volkov EV. Viewer and Museum. - M., 1989.